Marketing Associate

This is not a “social media executive” role. You will work on technical B2B content, SEO, LinkedIn growth, AI search optimisation, webinars, email workflows, and authority building for a global pharma audience. You do not need prior pharma experience. You do need strong writing ability, curiosity, execution discipline, and the ability to learn complex technical subjects quickly. Key Responsibilities: 1. Content & SEO • Own and execute SSI’s content calendar across blogs, LinkedIn, YouTube, webinars, and email • Write and publish long-form technical content based on internal discussions with the technical team • Perform keyword research, on-page SEO, internal linking, and content optimisation • Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry themes • Monitor performance using Google Search Console and analytics tools 2. AI Search & Authority Building (AEO/GEO) • Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing • Implement structured content and schema markup across website pages • Create Q&A-style educational content targeting high-intent regulatory search queries • Build authority for SSI’s technical experts through author pages, citations, and publication workflows 3. LinkedIn & Social Media • Manage SSI’s LinkedIn company page and publishing cadence • Create educational posts, carousel content, conference updates, and product-focused content • Support founder-led thought leadership content • Repurpose long-form content into short-form social formats 4. Video & Webinar Marketing • Manage SSI’s YouTube channel and video publishing workflows • Coordinate technical recordings, transcripts, captions, and video SEO • Execute webinars end-to-end • Repurpose webinar and video content into SEO assets 5. Email Marketing & Analytics • Build nurture workflows in Zoho Campaigns or equivalent tools • Manage newsletters and audience segmentation • Track and report marketing KPIs: • organic traffic • keyword rankings • LinkedIn growth • webinar leads • email metrics • inbound enquiries Requirements • 1–3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing • Excellent written English clarity and structure matter • Strong understanding of SEO fundamentals and content strategy • Ability to independently execute and manage workflows • Comfortable learning technical subject matter Good to Have: • Experience with AI search optimisation (AEO/GEO) • Schema markup and structured content knowledge • LinkedIn carousel/content design experience • YouTube SEO or webinar marketing experience • Canva, WordPress/Wix, Zoho Campaigns, or marketing automation exposure • B2B or technical content background Benefits • Opportunity to build an inbound engine from scratch • Direct access to deep technical expertise and global industry exposure • Rare experience in technical B2B pharma marketing • Exposure to AI search optimisation and authority-led content systems • Fast growth path into Marketing Lead / Head of Marketing roles